PowerLinks’ CEO Kevin Flood presents at OnMedia NY 2014

Blog _ Kevin Flood OnMedia

Following the announcement of our place in AlwaysOn’s OnMedia 2014 Top 100 Private Companies list, PowerLinks’ CEO Kevin Flood was invited to present PowerLinks on stage at the OnMedia 2014 event in New York.

Kevin spoke to an audience of investors and digital industry experts about the future of digital ad engagement, ‘specifically around the emerging formats of native advertising’. He explained that native advertising is the key to the future of online advertising for a number of reasons;

  1. It is cross-device and responsive
  2. Native works for Video, Ecommerce, Editorial and Display
  3. Native is measured for Brand Engagement and Direct Response
  4. It enables a more integrated user experience
  5. And finally, native is adding value and driving engagement.

He went on to explain how PowerLinks is solving the problem of fragmentation for the native advertising industry, by effectively connecting buyers and sellers of all native formats on one easy to use Buy-Sell platform.

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